SaaS Metrics
SaaS Metrics Dashboard
A SaaS metrics dashboard is a centralized view of the key performance indicators that drive a subscription business. It's the cockpit of any SaaS company — the place where you monitor health, spot trends, and make decisions.
Essential SaaS Metrics to Track
Revenue Metrics
| Metric | What It Tells You |
|---|---|
| MRR | Current monthly revenue run rate |
| ARR | Annualized recurring revenue |
| Net New MRR | Month-over-month revenue growth |
| ARPU | Average revenue per user |
| Revenue per employee | Operational efficiency |
Growth Metrics
| Metric | What It Tells You |
|---|---|
| MRR growth rate | Speed of revenue increase |
| Customer growth rate | Speed of user base increase |
| Net Revenue Retention | Expansion vs churn from existing customers |
| Quick ratio | New MRR / Churned MRR (should be > 4) |
Efficiency Metrics
| Metric | What It Tells You |
|---|---|
| CAC | Cost to acquire one customer |
| LTV | Lifetime value of a customer |
| LTV:CAC ratio | Unit economics health (target 3:1+) |
| CAC payback period | Months to recoup acquisition cost |
| Gross margin | Revenue after direct costs |
Retention Metrics
| Metric | What It Tells You |
|---|---|
| Churn rate | Percentage of customers/revenue lost |
| NRR | Net revenue retention from existing customers |
| Logo retention | Percentage of customers retained |
| Engagement score | Product usage and stickiness |
SaaS Metrics Cheat Sheet
Quick reference for healthy SaaS benchmarks:
| Metric | Target |
|---|---|
| MRR growth | 10%+ monthly (early), 5%+ (growth) |
| Gross margin | 80%+ |
| Net revenue retention | 110%+ |
| Monthly churn | < 3% (SMB), < 1% (enterprise) |
| LTV:CAC | 3:1 to 5:1 |
| CAC payback | < 12 months |
| Quick ratio | > 4 |
AI-Run Company Dashboards
On EvolC, every listed company has a live metrics dashboard showing:
- Real-time revenue and growth data
- AI operations metrics (automation rate, AI costs)
- Historical performance trends
- Benchmarks against similar companies
The difference? Traditional dashboards require humans to update and interpret them. AI-run company dashboards are self-updating — AI agents push metrics automatically.