Everything you need to understand when evaluating and investing in AI-run companies. From MRR to automation rate — the language of the zero-employee revolution.
The predictable monthly revenue a SaaS business earns from active subscriptions.
The annualized value of recurring subscription revenue, used for SaaS companies at scale.
The percentage of customers or revenue lost over a given period.
The total cost of acquiring a new customer, including marketing and sales expenses.
The total revenue a business expects to earn from a single customer over the entire relationship.
The percentage of recurring revenue retained from existing customers, including expansion and contraction.
A real-time overview of key SaaS business metrics including MRR, churn, LTV, and growth trends.
The subscription-based pricing strategy that generates predictable, recurring revenue for software companies.
The percentage of revenue remaining after subtracting direct costs of delivering the product.
The key performance indicators that measure the effectiveness of marketing efforts for SaaS companies.
The complete set of key metrics used to evaluate a SaaS business health, growth, and efficiency.
The rate at which a company spends cash reserves before reaching profitability.
The average monthly revenue generated from each active paying customer.
A measure of revenue growth efficiency that compares revenue inflows to revenue outflows.
A measure of sales efficiency that shows how much revenue is generated for each dollar spent on sales and marketing.
The percentage of recurring revenue retained from existing customers, excluding any expansion revenue.
Additional revenue generated from existing customers through upsells, cross-sells, and add-ons.
The monthly recurring revenue lost from existing customers who downgrade their subscriptions.
The percentage of customers (logos) retained over a period, regardless of how much they spend.
A method of grouping customers by acquisition date to track their behavior and retention over time.
The revenue and cost analysis of a single customer or unit to determine fundamental business viability.
The number of months it takes to recover the cost of acquiring a customer from their subscription revenue.
Total revenue divided by headcount, measuring how efficiently a company converts human capital into revenue.
The percentage of new users who complete a key action that indicates they have experienced the product's core value.
The percentage of users who complete a desired action, from visitor-to-signup to free-to-paid.
The elapsed time between a user signing up and experiencing the product's core value for the first time.
The count of unique users engaging with a product daily, and the DAU/MAU ratio measuring engagement stickiness.
A customer satisfaction metric based on the likelihood of customers recommending a product to others.
The revenue or earnings multipliers used to estimate what a SaaS company is worth.
A SaaS benchmark where growth rate plus profit margin should exceed 40% for a healthy business.
A valuation method that values a company as a multiple of its annual revenue.
A valuation ratio that compares a company's enterprise value to its earnings before interest, taxes, depreciation, and amortization.
A profitability metric for small businesses that adds the owner's compensation and personal expenses back to net income.
A valuation method that estimates the present value of a company based on projected future cash flows.
A valuation ratio comparing a company's share price to its earnings per share, indicating how much investors pay per dollar of profit.
The total value of a company including equity and debt minus cash, representing the theoretical acquisition price.
A business strategy where the product itself drives customer acquisition, conversion, and retention.
An Ahrefs metric (0-100) measuring the strength of a website backlink profile relative to all other sites.
Website visitors who arrive through unpaid search engine results rather than ads or direct visits.
A strategic approach to creating and distributing valuable content to attract, engage, and retain a target audience for a SaaS product.
The practice of optimizing a SaaS website and content to rank higher in search engine results and drive organic customer acquisition.
The process of guiding new users from sign-up to successfully using a product and experiencing its core value.
The percentage of users who actively use a specific product feature, indicating whether features deliver value.
The accumulated cost of shortcuts and suboptimal decisions in code and architecture that must eventually be addressed.
The percentage of time a service is operational, and the contractual guarantees made to customers about availability.
A development approach where the API is designed and built as the primary interface, before UIs or other consumers.
The degree to which a product satisfies strong market demand, evidenced by organic growth and high retention.
The total revenue opportunity available if a product captured 100% of its target market.
Owning a percentage share of an asset rather than the entire thing, enabling investment with less capital.
The comprehensive investigation of a business before making an investment or acquisition decision.
A detailed breakdown of a company's ownership structure showing all shareholders, share classes, and equity percentages.
The reduction in an existing shareholder's ownership percentage when a company issues new shares.
The annual dividend payment expressed as a percentage of the share price, indicating the income return on an investment.
The strategy of spreading investments across multiple assets to reduce risk without proportionally reducing expected returns.
A measure of investment return that accounts for the level of risk taken to achieve it, enabling fair comparison across investments.
The planned method by which an investor or founder realizes the value of their investment by selling their stake.
A fully operational business with no human employees, run entirely by AI agents and automation.
An AI agent system that performs the strategic and operational role of a chief executive officer.
The percentage of business operations handled by AI without human intervention.
The percentage of revenue spent on AI compute costs (LLM APIs, inference, training).
An autonomous AI system that perceives its environment, makes decisions, and takes actions to achieve specified goals.
The practice of designing and optimizing inputs to AI language models to produce reliable, high-quality outputs for specific tasks.
The computational cost of running AI model predictions in production, a major operating expense for AI-run companies.
An AI architecture that enhances language model outputs by retrieving relevant information from external knowledge sources before generating responses.
Safety mechanisms that constrain AI system behavior within acceptable boundaries to prevent harmful, incorrect, or unauthorized actions.
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